Privacy Policy

This privacy policy sets out how WildKnowledge uses and protects any information that you give WildKnowledge when you use 'this website or one of our Apple or Android smart apps' (also referred to as 'WildKnowledge products' or just 'our products').

WildKnowledge is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our products, then be assured that it will only be used in accordance with this privacy statement.

By using WildKnowledge products you are consenting to our processing of your information as set forth in this Privacy Policy now, and as amended by us.

You are advised to consult this Privacy Policy regularly for any changes, as continued use of WildKnowledge products is deemed approval of any changes.

If you have any questions regarding privacy while using WildKnowledge products, please contact us.

This privacy policy is effective from 29th May, 2008.


WildKnowledge Website

What we collect

When you create a website account we may collect the following registration/account information:

  • Name and job title.
  • Contact information including email address.
  • Demographic information such as postcode, preferences and interests.
  • Other information relevant to customer surveys and/or offers.

When you use the website to create WildMaps, WildForms, WildImages or WildKeys, we may also collect the following information:

  • images, video clips and audio clips to enhance the WildMaps, WildForms, WildImages or WildKeys you create

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.
  • We may use the information to customise the website according to your interests.
  • We may use the information to remind you that your subscription has expired or is about to expire.
  • Enhance the the WildMaps, WildForms, WildImages or WildKeys you create.


We do not share your information with third parties except in the following cases:

  • We may disclose user provided information when required to do so by law.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please contact us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Schools and Children

WildKnowledge is used in schools and other organisations where students/children may use our products.

However, we do not knowingly store personal information about children who use our website or smart apps and moreover, we do not use our products to knowingly solicit data from or market to, children under the age of 13.

If a parent/guardian or teacher becomes aware that his/her child or student has provided us with personal information without their consent, or inappropriate information which requires deletion, please contact us.

When registering with the website to use our products we absolutely encourage the teacher or parent/guardian to be the person who provides registration/account information and becomes the account 'admin' user. As well as the 'admin' user, an account can have many 'regular' users and children should use our products as one of these 'regular' account users for which no further personal registration/account data collection is required.

When it is known that children are using our products, the teacher or parent/guardian should, as a matter of the utmost importance, make children aware of the dangers of submitting inappropriate or offensive media such as images, video, audio or text via our website or smart apps.


WildKnowledge Smart Apps (Apple and Android)

What we collect

N.b.If one of our smart apps requires you to register before use then this registration process will happen via this WildKnowledge website. For information regarding data collected via the website, please see the 'WildKnowledge Website' section of the Privacy Policy above.

Our smart apps can collection of the following device information:

    This permission will allow our smart app to access the device camera for capturing new or existing image/video from the device for uploading to the website.
    This permission will allow our smart app to access the device GPS location of the device for uploading to the website. N.b. this is not real-time GPS location data but rather a 'snapshot' GPS location taken at the time a user decides to upload their data to the website.

What we do with the information we gather

We require this information to facilitate:

  • the collection of image/video and GPS location data associated with smart app data-capture forms
  • GPS location data can then be used to plot captured form data spacially upon a map for user analysis


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Schools and Children

Please see the section in the WildKnowledge Website Privacy Policy above regarding schools and children.